"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." — Apple Inc. / Think Different

"When I’m working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong." — R. Buckminster Fuller via Moritz Stefaner

"If design is merely an inducement to consume, then we must reject design; if architecture is merely the codifying of bourgeois model of ownership and society, then we must reject architecture; if architecture and town planning is merely the formalization of present unjust social divisions, then we must reject town planning and its cities…until all design activities are aimed towards meeting primary needs. Until then, design must disappear. We can live without architecture." — Adolfo Natalini

"A logo derives its meaning from the quality of the thing it symbolizes, not the other way around." — Paul Rand

"Design, good or bad, is a vehicle of memory. Good design adds value of some kind and, incidentally, could be sheer pleasure; it respects the viewer—his sensibilities—and rewards the entrepreneur. It is easier to remember a well designed image than one that is muddled. A well design logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services. It is good public relations — a harbinger of good will." — Paul Rand

"There is still a difference between something and nothing, but it is purely geometrical and there is nothing behind the geometry." — Martin Gardner

"Our ethics demand the best from us in order to give the best to us in return, Design is an encompassing profession, not a job or a trade, but a profoundly ethical profession that we should embrace or reject. No room for the philistines. No room for the vulgar minds. Ours is a mission to make this world a better place than we found and if we fail our mission, we do not deserve the honor of calling ourselves Designers." — Massimo Vignelli, Design is One

"You are a designer. If a client just wants someone who can push a mouse around, they can get a fucking cat." — @Angry_PaulRand

"Aujourd’hui avec l’importance accordée au visuel, le designer est parfois plus important que ce qu’il fait. Ce culte de la célébrité est ridicule. Le problème est qu’il existe une génération de jeunes designers qui pensent que leur métier est de dessiner des choses tape-à-l’œil. On peut comprendre cette distorsion médiatique de la profession, car un jeune designer a besoin d’attention pour être remarque." — Jasper Morrison

"You have to define all your terms. You have to define what design is. Do you know what design is? What is design? People have to understand what the hell they are doing. In art school people assume everybody understands everything. They do not." — Paul Rand